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Innovation for entrepreneurs

Innovation at the heart of creating value

“We are all interested in the future, for that reason it’s the reason why I decided to spend the rest of my life”. It’s not a quote by a businessman or a researcher, it’s by Woody Allen. Innovation is first and foremost a mindset. For an entrepreneur, innovation resides in the comprehension of markets, known or unknown to date. To innovate means to propose new economic models, while looking to do things differently. For example: the emergence of collaborative economy… To innovate means also to understand these new stakes and propose new action paths.